Anyone who is driven knows the challenge of balancing, work, home and fitness. With that said I am proud to use, Deborah Hershberg as one of the best examples of someone who actively sets goals, organizes a plan and follows through. Deb’s success strategies not only work for her Real Estate clients but are also evident in her personal successes, most recently being named Innovative Fitness’s Iron Person of the Year. Congratulations Deb on another goal accomplished.
West Vancouver – Deb Astles

When Deb came to us in February of 2008 she was dead set against events or any sort of destination. Her focus was to tone up and just ‘be in shape’. It took 6-9 months before the concept of training for something really kicked in. During a program meeting over coffee, she revealed her intensions towards wanting to finally train for something and this was where we saw her detailed nature come out. Her notes were quite meticulous. She was already doing her own food logs and keeping track of everything she did including heart rates and intensities. Deb had already researched an event and knew exactly how fast to run in order to match her age group from past years. All she needed was some trail running gear and we ending up in the trails training right away. The intention of running an easy 10km turned into a half marathon entry. ‘If you’re going to do it, you gotta go for it’, she remarked. She was aiming for a half marathon in the trails and after another conversation about triathlons she proceeded to sign-up for an Olympic distance tri.The fall and spring came and went and we all smiled when we found out that she had signed up for a Half Iron Man!
From not wanting to do any events to being at every event in 2009, crushing the nutrition challenge and becoming friends with every participant creating a community, we knew she was well on her way to become an Iron Person of the year…
Congratulations Deb, the team in West Van is very proud of you!
